Job Description

Overview

This range is provided by Vitana Pediatric & Orthodontic Partners. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $85,000.00/yr

Direct message the job poster from Vitana Pediatric & Orthodontic Partners

HR & Talent Acquisition Specialist | Connecting Top Talent with Meaningful Opportunities in Dental Services | Building Strong Teams that Drive

Were hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts . Youll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brandsdeveloping and optimizing campaigns that drive new patient growth.

This is a high-impact role at the ground floor of a growing marketing team. Youll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels.

What Youll Do

• Paid Media (Google Ads)
  • Build and manage search, display, and remarketing campaigns across multiple practice locations
  • Optimize campaign structure, bidding, keywords, copy, and landing page performance
  • Report on spend, performance, CPL, and ROI; make ongoing improvements
  • Manage budgets of ~$2030K/month across brands

• SEO + Local Search
  • Audit and optimize local listings (GMB/GBP), directory citations, and schema markup
  • Improve on-site SEO: metadata, page speed, heading structure, and content tagging
  • Own BrightLocal/Yext listings tools and Google Search Console analytics
  • Improve organic rankings and local relevance
  • Ensure practice brands are represented in AI platforms (GEO)
  • Work closely with the VP of Marketing and external designers/writers
  • Ensure consistency across brands while optimizing for local differentiation
  • Support reporting via Looker Studio and other analytics dashboards
  • Work with external teams to maximize performance

What You Bring

• 3+ years of experience in digital marketing, with strong proficiency in both SEO and Google Ads
• Experience working in or with dental practices or DSOs , ideally in Pediatric or Orthodontic specialties
• Familiarity with multi-location/local SEO best practices
• Strong knowledge of Google Ads, Google Analytics (GA4), GSC, and related tools
• Experience using platforms like BrightLocal, SEMrush, WordStream, or similar
• Agency experience is a plusbut the ability to own execution is key
• Based in or near Broward County, FL, with the ability to work from our office 1x/week

Bonus Points For

• Experience managing digital campaigns for medical/dental groups
• Knowledge of Meta Ads or YouTube Ads
• Google Ads, GA4 certification(s)
• Familiarity with HIPAA-compliant tracking or healthcare-related ad requirements

Why Join Us?

• Opportunity to shape the digital foundation of a growing dental group
• Autonomy, impact, and collaboration with doctor-owners
• Fast-paced, values-driven environment that prizes integrity, growth, and leadership
• Competitive compensation and a pathway to grow into a leadership role

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Health and Human Services

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